Community Economic Development: SFU
University Program
Digital Strategy
The Situation
The Community Economic Development (CED) program at Simon Fraser University sought to strengthen its brand and communications to unite its messaging. A key objective was to create a consistent look and tone across all platforms.
The Process
The project began with extensive research and engagement to deeply understand SFU CED's objectives, target audience, and core values. We conducted workshops and discussions to identify key messaging needs.
Throughout the process, Good Digital used a collaborative planning approach. We created a comprehensive set of tools, including a communications strategy, brand guidelines, and social media guidelines.
The Results
With implementation and support provided by Good Digital to ensure successful ongoing execution, SFU CED galvanized its brand and messaging to make it resonate with its target audience. Some of the goals we achieved include clear and consistent communication, a strengthened brand identity, improved online presence and engagement, and program alignment and impact.